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Anastasia Beverly Hills Cosmetics

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Anastasia Beverly Hills is a high-end cosmetics brand, which was founded by Anastasia Soare in 1997 in Beverly Hills, California.

The brand produces a range of make-up products from foundations to lip gloss. However, it is most known for its eyebrow makeup products. This is thanks to Anastasia’s patented Golden Ratio method, a technique for brow shaping which balances out facial features.

The brand is committed to formulating cruelty-free products and has pledged to donate large amounts of money in the battle against social injustice. Anastasia Beverly Hills believes in inclusivity, a value which runs through the brand’s product range and branding. Whether it is their large range of shades available, or the sponsorship of RuPaul’s Drag Race, this brand believes that beauty is for everyone.
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