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Yardley Perfume & Women's Fragrance

Yardley of London has been around for over 200 years and makes an array of quintessentially British perfumes, toiletries and cosmetics. The name derives from William Yardley who purchased the company from the sons of the founder, Samuel Cleaver, when they went bankrupt. By mid 19th Century the company sold a variety of products, including perfumes, toiletries, hair pomades, soaps and powders. One of their first soaps, Old Brown Windsor, was exhibited at The Great Exhibition of 1851 in The Crystal Palace. The business’ success also drove them to open a high-street shop on Bond Street in London in 1910.

After several modifications to their brand image and logo, Yardley soon became a widely popular brand, which conveyed trustworthiness and expertise. In 1967 Yardley chose British model Twiggy to promote their products. Their success was incredible and they soon became a symbol for the 60s British youth’s style and culture.

Yardley’s most popular scent is Lavender, which is cultivated especially for them in the South of England. Most of their fragrances have a lavender base, however they also use other floral scents, like peony and lily. The Yardley Lavender scent was introduced in England in 1873 and reached America seven years later.

Today Yardley’s female fragrances include both its signature fragrances (Polaire, Daisy, Jade and Diamond) and classical fragrances (Lavender, English Rose, Lily of the Valley, April Violets). English Lavender has become a timeless classic with its unique scent of bergamot and sandalwood mixed with the sweet and relaxing note of lavender. Diamond contains floral notes of lily of the valley and rose, sweetened by accords of pear and honey.

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Yardley Hermina Eau de Toilette 1.7oz (50ml) Spray
(3)
Yardley Lily of the Valley Body Lotion 8.5oz (250ml)Like You're Putting on True Crushed Lily
Elizabeth Klecak,
Review for "Yardley Lily of the Valley Body Lotion 8.5oz (250ml)" version

This lotion absorbs nicely into the skin making it feel soft. The smell is exactly like Lily of the Valley and is quite amazing. At first is it very strong, but as you spread the lotion evenly over your skin, the smell becomes more subtle. My only wish is the smell would last all day!

Yardley Lily of the Valley Eau de Toilette 4.2oz (125ml) SprayLike Being in a Lily Garden!
Elizabeth Klecak,
Review for "Yardley Lily of the Valley Eau de Toilette 4.2oz (125ml) Spray" version

The Yardley Lily of the Valley Spray smells exactly like a bouquet of delicate Lily of the Valley. It does not stain or discolor clothing if sprayed on them, doesn't irritate sensitive skin(that I have, anyway), and makes you feel beautiful.My only disappointment was its ability to retain its strength for an extended period of time. I don't believe perfume,or spray, that is put on should make you take over an entire room when you walk in, but I do believe people should notice you are wearing it-especially when you pass them. This spray lasts approximately 1 1/2-2 hours tops. That's not too bad, but one would hope if it is put on for the day, it should continue to make you smell beautiful for the day. It is by far my favorite, despite its staying power. I reapply when time allows. If you like the delicate, smell of Lily of the Valley, this IS THE SPRAY FOR YOU!

Yardley Hermina Eau de Toilette 1.7oz (50ml) SprayDon't know what to put here !?!
hermina deason,
Review for "Yardley Hermina Eau de Toilette 1.7oz (50ml) Spray" version

You know I love the name. . . that's why I bought it. As a child with such an odd name in USA you know I never found a key chain or anything with my name on it ! I was tickled pink to see it. Yeah Yardley ! As to the product, the presentation is beautiful, the lavender color is beautiful - my favorite. But the scent is a bit too sweet and lavendery(?) for me. Lily of Valley also in there. My own preferences have been more on the cleaner, lighter side, Coty's La Fluer, long ago, then Ici was beautiful scent, and now I love Sand & Sable as my affordable go to. I proudly display the box and perfume and of course must tell everyone about it. Thanks, Hermina

Yardley Timeline

1912
2018
2017
2017
English Freesia
ENGLISH FREESIA

English Freesia by Yardley is a floral fragrance for women. It...

2016
2016
Hermina
HERMINA

Hermina by Yardley is a floral fragrance for women. It...

2015
2015
English Bluebell
ENGLISH BLUEBELL

English Bluebell by Yardley is a floral and fruity fragrance...

2014
2014
Diamond
DIAMOND

Diamond by Yardley is an oriental and floral fragrance for...

2013
2013
Jade
JADE

Jade by Yardley is a woody and floral fragrance for women. It...

Polaire
POLAIRE

Polaire by Yardley is a floral and fruity fragrance for...

2012
2012
Royal Diamond
ROYAL DIAMOND

Royal Diamond by Yardley is a floral fragrance for women. It...

2011
2011
Royal English Daisy
ROYAL ENGLISH DAISY

Yardley has launched Royal English Daisy in honour of the royal...

2008
2008
Iris
IRIS

Iris by Yardley is a Floral Woody Musk fragrance for women. Iris...

Peony
PEONY

A modern, fruity floral with top notes of fresh green leaves, a...

2001
2001
Orange Blossom
ORANGE BLOSSOM

An old time fragrance Ever new. The delightful and heavenly...

2000
2000
1997
1997
English Rose
ENGLISH ROSE

English Rose by Yardley is a floral fragrance for women. It...

1984
1984
White Satin
WHITE SATIN

White Satin was launched by Yardley in 1985 and re-launched in...

1983
1983
Lace
LACE

Lace by Yardley is a floral fragrance for women. It is a...

1976
1976
Chique
CHIQUE

Chique by Yardley is an elegant and sophisticated scent with...

Panache
PANACHE

Launched in 1976, Panache is a popular and established fragrance...

1924
1924
English Lavender
ENGLISH LAVENDER

English Lavender by Yardley floral is a fragrance for...

1920
1920
Lily of the Valley
LILY OF THE VALLEY

Lily of the Valley is a beautifully contemporised version of...

1913
Yardley
Collections
FROM ONLY
$13.50
Yardley April Violets
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$15.25
Yardley Chique
CHIQUEChique by Yardley is an elegant and sophisticated scent with...
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$16.00
Yardley Diamond
DIAMONDDiamond by Yardley is an oriental and floral fragrance for...
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$13.65
Yardley English Bluebell
ENGLISH BLUEBELLEnglish Bluebell by Yardley is a floral and fruity fragrance...
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$13.80
Yardley English Dahlia
ENGLISH DAHLIAEnglish Dahlia by Yardley is a green floral fragrance for...
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$15.70
Yardley English Daisy
ENGLISH DAISYEnglish Daisy by Yardley is a green fruity fragrance for...
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$14.90
Yardley English Freesia
ENGLISH FREESIAEnglish Freesia by Yardley is a floral fragrance for women. It...
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$13.40
Yardley English Lavender
ENGLISH LAVENDEREnglish Lavender by Yardley floral is a fragrance for...
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$13.60
Yardley English Rose
ENGLISH ROSEEnglish Rose by Yardley is a floral fragrance for women. It...
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$22.45
Yardley Hermina
HERMINAHermina by Yardley is a floral fragrance for women. It...
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$16.70
Yardley Iris
IRISIris by Yardley is a Floral Woody Musk fragrance for women. Iris...
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$16.00
Yardley Jade
JADEJade by Yardley is a woody and floral fragrance for women. It...
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$21.90
Yardley Kiri
KIRIKiri by Yardley is a floral fragrance for women. It contains...
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$13.60
Yardley Lily of the Valley
LILY OF THE VALLEYLily of the Valley is a beautifully contemporised version of...
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$15.25
Yardley Panache
PANACHELaunched in 1976, Panache is a popular and established fragrance...
FROM ONLY
$14.25
Yardley Peony
PEONYA modern, fruity floral with top notes of fresh green leaves, a...
FROM ONLY
$16.00
Yardley Polaire
POLAIREPolaire by Yardley is a floral and fruity fragrance for...
FROM ONLY
$13.75
Yardley Royal English Daisy
ROYAL ENGLISH DAISYYardley has launched Royal English Daisy in honour of the royal...
FROM ONLY
$17.25
Yardley White Satin
WHITE SATINWhite Satin was launched by Yardley in 1985 and re-launched in...