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Fierce by Abercrombie & Fitch

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Fierce by Abercrombie & Fitch is a woody and aromatic fragrance for men.

This masculine aroma is built on fresh notes of the petitgrain, fir, cardamom, lemon, orange and aquatic notes of the sea that lead to a heart of sage, rosemary, jasmine, rose and lily-of-the-valley. The base concludes with a blend of rosewood, oakmoss, vetiver, sandalwood and musk.

Fierce was repackaged in 2019 during the #FaceYourFierce campaign. The new bottle still features a shirtless torso, but A&F has launched the campaign to show support to men all over the world, from athletes to activists to firefighters and the LGBTQ community and not just the topless models they were known for in the past.

Fierce by Abercrombie & Fitch was launched in 2002.
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